We believe that our results speak for themselves.
SUCCESS STORIES

Equestrian Sports Promotions won more than a dozen AIM Awards at the Western and English Trade Association Leadership Forum in 2008.  The pinnacle for marketing and public relations in the equestrian industry, these awards have become a tradition for ESP, which owns Best in Show for Marketing in 2008, plus seven Gold, three Silver and two Bronze AIM Awards for five different clients.  ESP took home more than a dozen AIM awards in 2007 and 2006.

Industry recognition is great, but it’s your results that matter. After we complete a project, measuring the success of the program in dollars and cents is the true test.  For some of our customers, sales have increased 100% and more; for others, their requests for information have exceeded average responses by 900%.  Creating innovative marketing materials is exciting, but determining the overall goal and strategy of any project for our clients comes first.

Our clients have included top international riders, apparel companies, stables and equestrian centers, local businesses, horse publications, supplement companies, equipment manufacturers and many more. We get results! By utilizing our PR services, our clients are consistently featured in broadcast, print and Internet media.

TOP MAGAZINES

  • Equus
  • The Chronicle of the Horse
  • Western Horseman
  • Practical Horseman
  • Horse Illustrated
  • Dressage Today
  • The Equine Journal
  • Sidelines
  • Horse and Rider
  • Hunter and Sport Horse
  • Tack N Togs
  • Western and English Today
  • Bloodhorse
  • Thoroughbred Times
  • Horse International
  • And dozens and dozens more!

NEWSPAPERS

  • Palm Beach Post
  • Denver Post
  • Aspen Times
  • Rocky Mountain News
  • Sedona Red Rocks
  • Petosky News Review
  • The New York Times
  • Lexington Herald
  • And many more!

TELEVISION

  • ABC
  • NBC
  • FOX
  • RFD-TV
  • CBS
  • WB
  • OLN
  • And many more!

Combine this exposure with radio and internet visibility, and you see why in the last couple of years our clients have received more than 40,000,000 impressions from our public relations campaigns.

Of course, our advertising plans, collateral materials and strategic planning have not only saved our clients' money, but increased brand awareness and sales revenues.

Case Studies

Client A—Equine supplement company. Complete redesign of advertising campaign and media placement program resulting in increased sales and brand name awareness. Creation of a public relations campaign resulting in more than 2 million impressions and more than $100,000 in ad value, including new product reviews in key publications such as Western Horseman and Dressage Today, as well as feature article inclusion in Equus and The Horse. In addition, better use of the endorsed athletes resulted in autograph signings at key events including the World Cup Finals and Rolex Kentucky Three Day Event.

Client B —Riding apparel company. As a result of press releases and media contact, more than 100 articles appeared in key equestrian publications, such as Horse Illustrated, Equus, and Practical Horseman with more than $150,000 in ad value creating more than 6 million impressions. Promotions and communications with wholesalers resulted in the increase of sales by approximately 70% at two of the major wholesale markets.

Client C —Equestrian Center with more 30 annual events on their calendar. Equestrian Sports Promotions has increased this company's media exposure exponentially. As a result of press releases and media contact, in 2004, more than 220 articles and mentions appeared in print and Internet publications that created nearly 15 million impressions, plus numerous television broadcasts and dozens of radio broadcasts have created an additional 2 million impressions. These public relations efforts plus Equestrian Sports Promotions' utilization of the client's ad budget resulted in more than a 100% increase in the number of spectators at a key event.

Client D—Olympic Rider. Creation of public relations campaign that has resulted in more than 100 hundred articles and several covers. Key articles have appeared in Horse International, Sidelines, the cover of the local sports section and many, many more! The result has been increased sponsorship and a solidified relationship with the client's owners.

We would love to tell you more. Please contact us for additional information.

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