Experts in the Equine Industry
OUR TEAM

At Equestrian Sports Promotions we believe that in order to succeed you must be committed to positive outcomes, work hard, and treat everyone with honesty,
integrity, and respect. We couple these values with extensive knowledge of the horse industry and we get results!

We are horse people and have a broad range of expertise in many equestrian disciplines including dressage, show jumping, hunters, Quarter Horses, racing, polo and reining, to name a few. Whether you are targeting consumers at the AQHA World Championship Show, the World Equestrian Games, Rolex, the Kentucky Derby or a small local audience we can help you succeed. We develop strategies and have put them in place at events like the World Cup Final, Olympic Games and the World Championships.

Christine DeHerrera
Founder and President
Christine's knowledge of the horse industry is second to none. She is the author of more than 400 published articles in Practical Horseman, USDF Connection, USA Equestrian, Hunter and Sport Horse, Horse Connection, The Chronicle of the Horse, Sidelines and many more.

Christine's skills with the media were acquired first hand while spending many hours in pressrooms at international events around the world. She is the recipient of the 2000 Young Careerist Award from the Cherry Creek Business and Professional Women's Network and a past president of that organization. As a professional speaker, Christine gave presentations to the American Heart Association, Kaiser Permanente, First Data Corp., Medical Group Management and others. She has a M.A. from the University of Northern Colorado and graduated Magna Cum Laude from the University of Colorado. After spending a decade in the hunter and equitation rings, Christine switched to dressage, where she has qualified for the USDF Regional Championships through third level.

Amy Borgman
Vice President-Account Services
Amy's wealth of international business experience and her lifelong love of horses makes her a valuable asset to the Equestrian Sports Promotions team. Joining us from a Fortune 500 Technology company, Amy is known for increasing profitability, revenues and customer satisfaction by developing creative solutions to complex business problems. She has worked in many countries with some of the world's most prestigious corporations such as Johnson and Johnson, Cargill, Wal-Mart and Shell International. Her unique combination of skills and enthusiasm make her a key member of our team. A seasoned equestrian, Amy has competed on the “A” hunter circuit and the AQHA circuit. Amy is fluent in Spanish with additional language skills in Portuguese and German. She holds a B.A. in International Relations from the University of Colorado.

Pam Geier
Project Manager
Pam's attention to detail and commitment to success are unparalleled. With a decade of experience at Merrill Lynch, while rising to the position of Assistant Vice President, Pam successfully managed challenging situations and people with ease. Among her duties was a successful product launch resulting in $500 million in assets. An M.B.A. with Honors from Regis University only enhanced Pam's natural organizational and management skills. She is also a lifelong horsewoman and her true love is eventing.

Karen Gibbens
Office Manager
With more than 20 years of experience in the health care industry, Karen brings organizational and management skills to our team. She holds an M.A. from University College at the University of Denver as well as numerous Certificates. She is a dedicated world traveler and has worked at the some of the top international equestrian events, including the World Equestrian Games. Karen's skills, whether interviewing a two-time World Cup Finals Champion or creating an Excel spreadsheet, complete the Equestrian Sports Promotions team.

Graphic Designers
At Equestrian Sports Promotions we are fortunate enough to work with several great design firms, including Equestrian Graphics, The Windfire Group, Kertz Design, Medulla and Rubber Duck Design.

We would love to tell you more. Please contact us for additional information.

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Equestrian Sports Promotions' Founder Christine DeHerrera on the cross country course walk at the 2002 World Equestrian Games in Jerez, Spain.